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Mildura Regional Development (MRD) requires business feasibility for a potential new attraction for the region to grow and enhance the visitor economy (tourism). The objectives are to encourage new and returning visitors to the region , to extend the length of stay by 1+ nights and generally improve the overall visitor economy. It is also to encourage investment in infrastructure and attractions that will significantly appeal to tourists, visitors, and the business traveler market.​ It is hoped the project will enhance the livability of the local community and there by improve the overall appeal of Mildura as a destination to visit, live and invest in. 

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Pico Play was engaged to produce a detailed business case report that included a market overview, competitive analysis, concept review, intercept and online consumer research, site analysis, concept, and attraction design, visitation forecast, and financial projections. This report also provided cashflow and return on investment analysis to help attract both government support, funding and private investment.

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Pico Play was engaged for the next part of the project, designing an Expression of Interest campaign to attract investors, operators, and stakeholders. The business plan has been circulated and endorsed widely by stakeholders, government and potential investors.

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