Q & A about Pico Play!

1. What does Pico Play actually do?

Pico Play specialises in the planning, design, fabrication and delivery of themed attractions and entertainment environments. We work across theme parks, family entertainment centres, water parks, surf parks and immersive experiences, providing end-to-end solutions from concept through to installation.

‍

2. What does “end-to-end” really mean?

We can partner with you from the very beginning or jump in at any stage of your project. From feasibility studies, concept design, and master planning, through to detailed design, engineering, fabrication, and final installation, our integrated approach minimizes risk, protects creative vision, and ensures quality at every step.

‍‍3. Do you only work on large theme parks?‍

Not at all. While we deliver large-scale destination projects, we also work on standalone attractions, signature features, immersive zones and upgrades within existing parks or venues. Whether it’s a flagship development or a single hero experience, we scale our services to suit.

‍

4. Where does Pico Play operate?

Pico Play operates globally, with active projects across Asia Pacific and the Middle East. We collaborate with developers, operators and investors to deliver world-class entertainment experiences tailored to local markets.

‍

5. What makes Pico Play different from other suppliers?

We combine creative storytelling with technical expertise and in-house fabrication capability. Our strength lies in aligning vision, budget and buildability from day one, ensuring the final outcome matches the original concept.

‍

6. Can Pico Play support early-stage feasibility and investor presentations?

Yes. We regularly support feasibility studies, master planning, concept visuals, pitch decks and investor presentations. Strong early creative direction helps unlock funding and stakeholder alignment.

‍

7. Do you fabricate in-house?

Yes! With over 20,000 m²+ of fabrication facilities, we can maintain quality, timelines, and cost control. It also ensures design integrity is protected through the build phase. Our fabrication facilities are in Malaysia; Vietnam and Saudi.

‍

8. Can you work alongside existing architects or consultants?

Absolutely. We often collaborate with architects, engineers and specialist consultants. We integrate seamlessly into wider consultant teams to ensure themed elements and experiential features align with the broader development.

‍

9. How is Pico Play related to Pico Group?

Pico Play is part of the Pico Group, a global leader in brand activation and experience design. As a specialised division, Pico Play focuses on the planning, design, and delivery of themed attractions and entertainment experiences, leveraging the Group’s worldwide expertise and resources while providing dedicated end-to-end solutions for leisure and entertainment projects.

‍

10. How do we start a conversation with Pico Play?

The first step is a discovery discussion. We explore your vision, market positioning, timeline and investment parameters. From there, we can recommend the right pathway, whether that’s concept development, design consultancy, or full turnkey delivery.

‍