We Create Fun

Global leaders in leisure and entertainment

We create compelling destinations.
We create sustainable attractions.
We create unique experiences.

Pico Play is a team of passionate and innovative attraction professionals. We specialise in delivering themed attractions and entertainment for theme parks, nature parks, water parks, family entertainment centres, surf parks and experiences.

We are part of Pico Group, a global leader in total brand activation with 50+ years of experience across 35 major international cities.

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Our Clients

Our Services

From concept to creation, we deliver extraordinary experiences at every touchpoint.

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Our work

Planning

Developing an unforgettable experience starts with data, insight, and planning.

Our business advisory and operational planning services provide a commercial framework and operational brief to inform the design and master planning process.

Market surveys and market studies

Feasibility studies and business case development

Benchmarking and competitive analysis

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Our work

Design

At Pico Play, we dream alongside our guests. Putting ourselves in their shoes, we strive to surprise and delight at every turn.
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Our talented team of designers offer a full range of design services across all professional software platforms.

Concept design

Master Planning

3D modelling and scanning

BIM and revit integration

Schematic design

We transform your ideas into extraordinary experiences.

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Our work

Build

Our global network has more than 50 years’ experience in building, fabrication, and project management so we can deliver your project on time and on budget, with access to over 80,000 sqm of fabrication facilities in the Group.

Specialty fabrication

Creative engineering

CNC reproduction and moulding

Thematic facades

Thematic interior fit-out

Sculptures, props, and scenic art

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Our work

Guest Experiences

With our creative storytelling and technical wizardry, we can produce a wide range of captivating experiences including:

Narrative-driven performances

Musicals and stage shows

Live-action sequences

Stunt shows and training

Animal conservation presentations

Mesmerizing special effects

Our services

Global IP productions

Light installations

Script and storyboarding

Costume design

Set design and build

Recruitment, training, and marketing support

Technical design

Show control systems

Live productions (seasonal and permanent)

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Our work

Operations

The delivery of an unforgettable experience comes from mapping the customer journey and understanding every touchpoint.

Operational planning

Brand strategy and marketing comms

Business and master planning

Pre-opening planning

Safety and maintenance

Environmental sustainability

Technology and information

Delivery of operating excellence

Customer service

Operations management

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Our work

Where We Play

Pico Play specialises in themed attractions and entertainment across theme parks, nature parks, water parks, family entertainment centres and surf parks.

Latest News

How we’re mixing things up

Pico Play appoints Mark Snell as Head of Creative Art & shares artist opportunities

Pico Play has promoted industry veteran Mark Snell to Head of Creative Art, overseeing 75 artists across Vietnam, Saudi Arabia, and Malaysia. With 25 years of experience, Snell will lead the creation of immersive, story-driven attractions. The promotion comes as Pico Play expands globally, hiring 25 new artists and opening a new location in Al-Kharj, Saudi Arabia.

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Pico Play appoints Mark Snell as Head of Creative Art & shares artist opportunities

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Project Management - The fourth dimension of cost control

Forecast Final Cost (FFC) is a proactive approach to cost control in project management, predicting total expenses by factoring in procured works, variations, unprocured works, opportunities, and risks. Unlike retrospective cost tracking, FFC enables early identification of overruns, allowing corrective actions like redesign and value engineering.

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Getting a job designing attractions

Passion, skills, and flexibility are key to breaking into the attractions industry, where opportunities extend beyond roller coaster design into areas like master planning, theming, and architecture. Gaining hands-on experience, developing strong visual communication, and being open to relocating can greatly enhance career prospects.

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Pico Play expands to meet growing demand for high-quality attractions

Pico Play is expanding rapidly, especially in the Middle East, with a new fabrication facility in Saudi Arabia and active recruitment across regions to support its growth in delivering world-class themed attractions.

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The science of making everyone happy at an attraction

Creating an attraction that captivates everyone combines psychology, creativity, and strategic planning, blending standout experiences with thoughtful details to craft memorable, joy-filled spaces for all ages.

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Duo of major theme park projects from Pico Play coming to Australia in December

Two major theme park developments are set to open to the public this December, with Pico Play working on both the upcoming Wizard of Oz-themed land at Warner Bros Movie World and the first-of-its-kind Jungle Rush rollercoaster at Dreamworld.

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Dream Job: Attraction Designer

Attraction design is the art of blending creativity with adventure, crafting thrilling rides, magical worlds, and unforgettable experiences. In this feature, Pico Play’s Lachlan O'Bryan and Janice Mak share their passion and insights into crafting memorable guest experiences in themed entertainment.

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Let’s get ‘phygital’

Pico Play is developing a 'phygital' system that enhances guest experiences by making them more interactive, personalized, accessible, and convenient.

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